Vibrant (KT WiFi 6D) is a wireless router released by KT that allows users to swap skins according to the style of the interior and the user’s taste. Everyday Practices worked with contemporary artists and designers working in the fields of graphics and sculpture to design the skins for Vibrant.

Everyday Practice undertook a holistic design process to build the image of a new brand called Vibrant, including skin design, sourcing participating artists, graphic and motion design, website planning and design, and exhibition space design. Unlike a traditional identity project that centres around the design of a logo, the Vibrant project was a concurrent planning and design process that surrounded the brand beyond the logo itself, building up layers and layers to define the brand’s personality.

As such, we worked to fine-tune the design to create a visually unified experience for audiences who would encounter the brand in two very different environments – online and offline.