The Institute of Culture and Arts (ICA) at Seoul National University

The Institute of Culture and Arts (ICA) at Seoul National University is a platform for cultivating the next generation of cultural engines. The ICA is a space that builds a circle of diverse values that symbolize the ‘now’ – art and technology, new and old generations, online and offline – to deliver a larger, expanded message under the keyword ‘circulation and connection’.

Everyday Practice created a fluid identity that symbolizes the connection of diversity that the ICA seeks to create, and leverages the two central values that make up the ICA – Expose and Engage – as key typography that runs through the website. We also applied two complementary, vibrant colors to symbolically represent the ICA’s core values.