Everyday Practice designed promotional materials for The 47th Seoul Independent Film Festival. SIFF supports independent films that expand the possibility of Korean films and looks at the current state, and supports new challenges for independent films that are expanding the future of films through various practices and aesthetic experiments.

This year’s slogan, “The Art of Love”, tried to convey the movie’s message steadily for a better future despite the difficult times caused by the prolonged COVID-19 pandemic. This slogan is an expression of support and belief that independent films talk to each other and make their own voices.

Everyday Practice designed various forms of love using graphics that reflect the motif of the movie. In addition, we visualized how small particles come together to form a sentence to reflect the characteristics of a movie that brings together small elements to create a work.