The 17th Asiana International Short Film Festival
The official poster of the 17th Asiana International Short Film Festival is designed with graphics elements of cameras and megaphones that can be found familiar to movie production sites. In the process of visualizing and capturing the multi-layered aspect of the medium of film, we tried to capture the novelty in familiarity by expressing the camera and megaphone in glass textures. The distorted image of the poster reflects the unpredictable nature of the various ‘relationships’ that are covered in the film. The typography, boldly applied to the front of the poster, symbolizes the position of the Asiana International Short Film Festival, which marks its 17th anniversary this year, and is combined with the image of the poster to provide a direction for the festival to move forward.