THIS IS THE NEW BLACK

Sejong Center’s ‘Sync Next’ is a contemporary season held every summer at the Sejong Center. You can experience experimental performances by artists who have led the times through dance, drama, opera, musicals, traditional Korean music, and media art in the versatile S Theater.

Everyday Practice undertook the design for ‘Sync Next 23’, emphasizing the diversity and experimental spirit of the 2023 season. The unique artists were metaphorically represented as free organic forms, comparing their distinct identities to different soundwaves. To symbolically express the concept of ‘Sync Next’, which merges various sounds beyond distinctions and boundaries, we adopted the graphics of a mixing program as a motif and visualized it. Moreover, a flexible typography system was established to maintain the season’s identity consistently across various situations from promotional materials to spaces and installations.