Sulwhasoo Culture Project&is a new project of Amore Pacific that connects the Sulwhasoo Culture Exhibition, which has created a new perspective on tradition through collaboration with artisans and artists who have continued the value of our culture. Sulwhasoo Culture Project&strives to actively reflect contemporary senses to rediscover the value and beauty of traditional culture reinterpreted in modern times.
Focusing on the slogan “We Create Culture” of Sulwasoo Culture Project, we defined the value of the project as a culture, people, tradition/heritance, and visualized the message that Sulwasoo Culture Project&wants to convey through three video works.

To dynamically express the slogan of Sulwhasoo Culture Project, which creates culture, connects people to people, and conveys tradition and heritage, Everyday Practice worked on motion graphics optimized for the online environment based on creative coding.