‘Bloom’ is the opening advertising visual for the newly renovated Shinsegae Department Store in Jukjeon. ‘Bloom’, which symbolizes the renewal of the Gyeonggi branch, is meant to highlight the playful nature of the department store.

Everyday Practice interpreted the department store’s product items, which were emphasized in the first renewal, as “living things,” and derived the conceptual form of the objects as plant motifs. The motifs, which represent each product, come together to symbolize the newly blooming Shinsegae Department Store.