The Seoul Drum Festival is South Korea’s leading percussion festival that has been running since 1999. Now in its 26th year, we developed a new identity and accompanying visuals to expand the meaning of percussion performance. The website redesign also documents the festival’s 26-year history and provides an opportunity to make percussion performance more accessible to the public.The Seoul Drum Festival identity starts with the nature of percussion, where anything can become an instrument when struck together. The identity’s iconic motifs, a typeface exclusive to the Seoul city brand, and objects representing various percussion instruments come together to form the festival’s key visuals and website. The three components work in the visuals and website as a variable system, in different proportions and combinations.