Now in its 11th year, ‘SEOUL DESIGN 2024’ is Seoul’s leading design event that forecasts future design trends, showcases never-before-seen design products, and is fun for everyone. The theme of this year‘s SEOUL DESIGN is ‘/Imagine Tomorrow’, which explores the impact of AI on human life in the future, offering exciting imaginings of the changes that will occur in our lives and suggesting design directions for the future.

EVERYDAY PRACTICE visualised the identity of ‘SEOUL DESIGN 2024’, which will continue to communicate with citizens on the theme of design through various programs such as conferences, exhibitions, and markets, as a colourful sphere sailing through the vastness of space. Through the gathering of particles symbolising diversity, we wanted to reveal the infinite possibilities of design through unpredictable movement.