Seongbuk Cultural Arts Education Center(SCAE) is the first education center in Seongbuk-gu, Seoul, and is a space where all residents can receive high quality cultural and arts education. The space consists of a media lab, children’s playground, youth hideout, and multi-lounge. Along with its own projects, the center plans to create roles of education, welfare, and care through collaborative projects with local schools and organizations.

The identity of the Seongbuk Cultural Arts Education Center(SCAE) starts with a square motif that symbolizes the hardware space (Platform). This motif is visualized as a symbol mark that talks about various possibilities by meeting with local residents. The symbol mark has connotations of connection, platform and expansion. The concept of the symbol mark was extended to the signage system and implemented as a floor guide, directional signboard, and pictograms to make it easy for residents to understand the SCAE.