‘Sejong Season’, the signature performance brand of the Sejong Center for the Performing Arts, is an annual program that engages audiences through a wide array of performing arts.
Daily Practice designed the key visuals for ‘Sejong Season 25’, planned for 2025, developing a visual identity that reflects both the unique character of the Sejong Center and the immediacy of the performing arts.

This project focused on the physical space of the Sejong Center—not just the stage where performances take place, but the entire environment where performances are prepared and brought to life: backstage, audience seating, lobbies, corridors, walls, and floors. To visualize the materiality, structure, and texture of this space, we conducted on-site explorations, scanning a variety of surfaces and capturing the temporal and experiential qualities of the venue. These scanned images, which embody the atmosphere and emotion of the spaces where performances take shape, were integrated into a three-dimensional sculptural form representing the season’s title, “S25.” The “S25” was visualized as a modular block-like sculpture, with each face featuring a different perspective and texture, enabling a range of formal variations. To further emphasize the series’ flexibility and scalability, the block structure was also designed to be reconfigured into individual sculptural representations of the letters “S,” “2,” and “5.”