The ‘NAVER Beautiful Hangul Campaign’ introduces a collection of ‘Korean words’ that have been documented so that anyone can use a variety of Korean words that reflect our culture and thoughts. While the number of neologisms and foreign words is increasing, our precious Korean words are disappearing. Some of the words that are disappearing are words that contain our culture and thoughts, and words that contain someone’s efforts to preserve our culture. In 2024, the Beautiful Hangul Campaign will introduce the meaning behind our words in a way that is accessible to everyone.
We planned and designed a website that introduces ‘hidden Korean words’ that convey the meaning of Korean words so that we can communicate in various expressions in everyday life, and ‘refined Korean words’ that have emerged as the times have changed through friendly illustrations. We tried to categorise the hierarchy of illustrations and textual information so that users can easily access them, and to build a structure of the website that allows users to review information at a glance without moving from page to page.