Mureu-ikda (Ripen) is a cultural festival organized by the National Agricultural Museum of Korea to convey the values of agriculture, rural communities, and food that is related to fermentation. Mureu-ikda (Ripen) aims to share the history and culture of fermentation through various experiences with citizens.

Everyday Practice visualized the event name Mureu-ikda (Ripen) with a motif that symbolizes the fermentation process of microorganisms, which are the main subject of fermentation. The bright and cheerful colors signify the healthy impression of the festival with citizens.