INNISFREE Seongsu THE ISLE Media Art DesignMedia art design for INNISFREE Seongsu THE ISLE by Everyday Practice. INNISFREE Seongsu THE ISLE is a flagship store that allows consumers to sensually experience a world of infinite possibilities.

Everyday Practice created motion graphics and sound that incorporated the characteristics of the space, which reinterpreted a print shop, and the eco-friendly motif of THE ISLE to express the diversity that THE ISLE aims for. Scenes of graphic representations of proof marks, curling and overlapping papers, colour chips based on CMYK, and printing techniques, reminiscent of the environment of a print shop, change fluidly to create a metaphor for the intersection of print and nature.