We created a tutorial-style motion graphic introducing three bespoke services offered at the LANEIGE Seoul Flagship Store: Lip Sleeping Mask Swirl, Cream Skin, and Neo Cushion/Foundation.

To intuitively convey the process of each 1:1 customized service, we built an organic, freely transitioning layout centered around 3D objects, using each product line‘s signature color to express its individual character. As all three services are presented as part of a single brand, we maintained a consistent graphic system aligned with LANEIGE’s brand tone, while preserving each product‘s distinct personality — allowing the appeal of each individual service to come through within a unified brand experience.