Co-organized by the Seoul Museum of Art, the Korean Cultural Center in Shanghai, and the Korean Cultural Center in Hong Kong, KITSCH & POP: Korean Pop Art Now reexamines the trajectory of Korean Pop Art since the 2000s within the context of contemporary art. Through the reinterpretation of “kitsch” and “pop,” the exhibition explores Korean sensibilities and the playful visual energy that arises from them.

Everyday Practice was responsible for the exhibition’s visual identity and graphic design. Through bold colors, layered compositions, and linguistic contrasts, the studio sought to visualize the hybridity and vitality inherent in Korean Pop aesthetics.