We designed the project identity and posters for the Jeong Tae-chun Park Eun-ok 40 Project. Jeong Tae-chun is an artist who captures the contradictions and resistance of Korean society in the late 20th century. He is a minstrel who plays naturalistic sages through songs of Korean sentiments, and also a song activist who penetrated the contradictions of the changing society with a cold-hearted lyric. The “Jeong Tae-chun Park Eun-ok 40 Project” consists of an album release and a concert, publication, exhibition, academic, archive and Tribute program, and is a 40 year tour of the history of Korean pop music through the 40-year career of Jeong Tae-chun and his companion Park Eun-ok. We systematically organized various projects and developed project identity by utilizing typography reflecting the sentiments of Jeong Tae-chun and Park Eun-ok.