International Book Fair is an event where publishers, writers, scholars, artists, editors, and readers share knowledge and information through books. The International Book Fair is held in several countries, including Guadalajara, Bogota, Frankfurt, and Bologna, Italy. Korea Publishers Association operates a Korean pavilion for major overseas book exhibitions and organizes events for Korean guest countries.
Everyday Practice designed editorials such as leaflets and abstracts to promote the Korean Pavilion participating in the International Book Fair. The title, Korea, was designed to stand out, and we tried to give a sense of unity by utilizing the layout system. In order to match the characteristics of public relations halls with different concepts for each country, illustrations were used to give them individuality.