SQUARE is a pop-up space presented by MUSINSA and is an offline platform that provides stories and experiences of brands. Starting with Hannam branch, SQUARE expands to Seongsu 1st and 2nd stores to provide consumers with brand experiences in various regions and formats. To visualize SQUARE as a frame that captures everyday cross-sections, we have designed a framework of frames that form SQUARE, borrowing the shapes of squares and circles. The website that actively utilizes identity design has applied neon green color as key color to distinguish the hierarchy of information and secure visibility. We also tried to make the website more accessible by organizing a layout that minimizes movement between pages.