Groundseesaw is an exhibition platform that produces and introduces various cultural and artistic exhibitions. Everyday Practices participated in Groundseesaw’s brand identity renewal project and worked on website design and identity motion graphics.

The Seesaw-type symbol, which starts from the intro screen and runs without stopping, penetrates the entire website, and is a key design that can be raised to the full screen by clicking anywhere.

The Groundseesaw website, which was previously used mainly for exhibition introductions, has been transformed into an e-commerce platform by combining a system that allows you to book exhibitions in real time and purchase products related to exhibitions.

We’ve simplified the purchasing process that feels complicated for users. In addition, we designed and developed focusing on making product management, ordering, and reservation history management as simple as possible.