GANA is a publisher with a vision of ‘spreading the basic values of life and the enjoyment of knowledge.’ GANA is engaged in various activities in the areas of education, children and cultural content business. The GANA Identity Design Renewal has redesigned the irregular construction and space of the existing identity. It is also designed to use graphic motifs that can clearly capture the publisher’s vision as a sustainable system.
Based on the excellent form of Hangeul, we reconstructed the Korean consonants ‘ㄱ(Giyeok)’ and ‘ㄴ(Nieun)’ in Ghana and the vowel ‘ㅏ(A)’ in a square module. We applied the length of space and stroke uniformly and maintained the existing identity color to visualize Ghana’s vision. We have also developed a graphic motif for the meaning of the new value frame through GANA. The symmetrical graphic form is an area that contains contents and is designed to be modified and expanded according to the volume of the text.