The theme of DOOSAN HUMANITIES THEATER 2020 is FOOD. It is a program that looks at contemporary food culture from a scientific, humanities, and artistic perspective. FOOD&is a program that recounts various social discourse of the act of eating, such as food that has become part of the industry and food as a tool for expressing individuals.

We interpret the subject from the phenomenon of food being imaged as a brand in modern society. The brand-processed image suggests comprehensive contemporary phenomena such as factory farming, genetic manipulation, marketing, and advertising. Based on this, we designed a virtual food brand that can paradoxically talk about various contemporary phenomena. It also visualized the various clichés shown in the package design of food products, metaphorically expressing how food in modern society is consumed throughout life.