We designed the Spring season graphic for the exterior media façade of Dongdaemun Design Plaza in collaboration with Seoul Design Foundation.

Spring rarely arrives all at once. Instead, it gradually seeps into everyday life, quietly transforming its surroundings. This project visualizes that process through the movement of flowers, light, and small living forms, capturing the way a season slowly unfolds and spreads.

For this work, EVERYDAY PRACTICE focused on how graphics move across and are experienced through architecture. Flowing over DDP’s vast curved surface, graphic elements bloom, drift, and connect, creating a living landscape that reflects the changing season.

The illustrations aim to convey the bright and approachable spirit of spring, as well as the small sense of excitement we feel when encountering nature in our daily lives. Soft colors and organic movements allow visitors to experience the arrival of spring naturally within the urban environment.