CODE Korea presented Korean culture, fashion, design, and experience on the global stage at Pitti Uomo in Florence. Supported by the Korea Creative Content Agency, the project highlighted the diversity of Korean identity within the Polveriera space.

Everyday Practice directed the overall design, creating the identity, key visuals, and motion graphics. The concept of “code” was translated into a visual language that balances tradition and digital, structure and fluidity. By respecting the individuality of each participating brand while maintaining a cohesive design tone, we built an organic flow across the exhibition.

Through motion graphics themed on “expansion” and “connection,” we intended for visitors to sense not just information, but the energy and contemporaneity of Korean culture.