CODE KOREA @ Pitti Fragranze, held in Florence, Italy, is a project that introduces Korean beauty and cosmetics brands to the global stage.

Everyday Practice designed the project’s key visual and motion graphics. Drawing inspiration from the diverse textures of cosmetic products, the project combines their fluid, flowing qualities with CODE KOREA’s graphic silhouettes. Familiar product textures are reinterpreted as abstract graphic elements, while morphing graphics and organically transforming typography visualize the diverse sensibilities and dynamic energy of K-beauty.