Cement:Moment is an exhibition that reinterprets the materiality and history of cement, as well as its imprint on urban and architectural landscapes, from multiple perspectives. It was organized to commemorate the 85th anniversary of Hanyang University and the 200th anniversary of the invention of Portland cement.

Everyday Practice approached the catalogue design using the concept of a modular unit—a “brick made of cement”—as a visual motif. The book was designed to resemble a structure built from cement, with a restrained palette of black, white, and grey to reflect the material’s inherent weight. Graphic elements and typography evoke the aesthetics of industrialization, reinterpreted through a contemporary lens, suggesting that cement can function not only as a building material but also as a cultural medium.

Silkscreen techniques, transparent PVC materials, and dense printing textures were employed on the cover and interior pages to capture layers of content—from chemical compositions and archival construction site imagery to works by contemporary artists. Various printing and post-processing techniques were combined to give the publication the physical presence of a constructed material itself.