<ACT Festival> is a media arts festival which is complex of art and technology, organized by the Asian Culture Center (ACC). The theme of ACT Festival 2024 is “What If?”. Looking at the social and cultural phenomena that have changed dramatically due to humanity’s scientific and technological advancements, the festival conveys various imaginations of the future to the audience through media art.

Everyday Practice designed the event‘s newspaper, invitation letter, nametag, t-shirt, canvas bag, and umbrella around the ACT Festival’s new identity system and typographic visuals. The application design serves as a guide to the event‘s information and creates a sense of connection with the audience.