<ACC XMF> is the new name for the ‘ACC World Music Festival,’ changed to mark the 10th anniversary of the opening of the ACC(National Asia Culture Center). <ACC XMF> signifies moving beyond the discriminatory perspective inherent in ‘world music’ to represent equal exchange and the infinite potential for fusion.

Everyday Practice selected the ‘X’ in XMF as its core value and visualized its identity as a festival of harmony where all equal (=) beings worldwide interact (X). The X formed by the intersection of two straight lines symbolizing equality represents a landmark and compass pointing to all beings worldwide. Furthermore, a sustainable identity system was developed to ensure consistent application, expanding the festival’s central value—X—into a series of dynamic waves that visualize the energy of interaction and resonance.