VIDEO BITES&is a project planned to seek the stimulation of exhibition and consumption of video art. It aims to boost the consumption of video and media works by considering many ways where individuals can own the works through collecting relevant genre, and by lowering the purchase threshold to increase the self-sustainability of artists.

Everyday Practice intuitively conveys the meaning of the title by visualizing ‘bytes’, the basic unit of data, as a 3D object. We gathered objects to represent V and B, the spelling of video bytes, and tried to symbolically express flexibility and scalability of video and media works. Color and typography were consistently applied to various media to build the identity of the exhibition.