Everyday Practice designed the identity and graphic design for the guest country exhibition of Colombia’s Bogota International Book Fair, a representative book exhibition in South America. South Korea has been invited to the Bogota International Book Fair as a primary guest country to mark the 60th anniversary of diplomatic relations with Colombia this year. Under the theme of togetherness, this exhibition will display more than 100 Korean books by theme, including People and People, People and Nature, and Country and Country.

Everyday Practice visualized the theme of the exhibition “Togetherness” through the hands of two people with different skin colors, and designed the identity with the keyword of linking the diversity of Korean literature and culture introduced in the exhibition. In addition, we tried to build a uniform exhibition identity by designing publications that reflect key visuals.