Korea: Cubically Imaginated&is an exhibition that celebrates the 70th anniversary of Korea’s entry into UNESCO and introduces Korea’s representative real-life content at UNESCO headquarters in Paris, France. This exhibition is an event to reveal 12 contents of 8 teams representing Korea, including Bong Joon-ho’s movie ‘Parasite’ and BTS.
We interpreted exhibition identity as a key word in the direction of this exhibition, ‘cubic’. We defined the eight teams as one content cube, and designed a conceptual diagram that allows visitors to imagine various three-dimensional relationships through the self-generation of each content. On top of that, we wanted to clearly convey the nature of the exhibition with the key visuals of the cube that the East and the West, technology and art, tradition and modernity communicate.