We’ve designed the official poster for the 24th Busan International Film Festival. Since its foundation in 1996, the Busan International Film Festival has invited a variety of Asian films that are independent of one genre to set the stage for a global film trend, while at the same time discovering and supporting talented Asian directors and films, thereby presenting the vision of Asian cinema. Busan International Film Festival was disrupted by the government’s intervention in the selection of screenings in 2014. This year, however, the festival was held with the aim of re-engaging through a wider range of movies and works that show consideration for multicultural and social underprivileged people and respect for diversity.

We combined the color combinations borrowed from the flag colors of Asian countries and the spatiality of the LED-roofed Big Roof in the Busan Cinema Hall where the opening and closing ceremonies of the festival were held to bring the purpose of the festival to the design.