Since its founding in 2003, SUUM PROJECT has introduced contemporary artists from Europe and Korea to the global stage for 23 years. Guided by a vision of letting art breathe in the world, it has explored diverse ways for art and the public to meet through creative collaborations with corporations and institutions.

Having carried forward landmark projects such as the special exhibition at Saatchi Gallery sponsored by Standard Chartered, the Samsung Media Art Award, and the London Olympics Media Art Collection, SUUM PROJECT has also continuously presented major exhibitions spanning Korea and abroad—including Heatherwick Studio, LUX, and the Basquiat exhibition—through its dedicated exhibition platform, SUUM X.

Everyday Practice captured both the density of time SUUM PROJECT has traversed and the brand’s core value of art breathing with the world within the website. The organic rhythm embedded in the name “SUUM” was translated into the flow of whitespace and scrolling, while restrained typography and an image-centered layout allow each individual work to quietly assert its presence within a vast archive.