Dream Arts Ensemble and Dream Studio are arts education initiatives by the Korea Arts & Culture Education Service that nurture the artistic potential of children and youth from underserved communities and support their healthy growth through arts and culture.

Everyday Practice visualized the identities of both programs using the Korean consonant ‘ㄲ’ from the word ‘kkum (dream)’ as the core motif. Dream Arts Ensemble is represented by a symbol inspired by the spectrum of a rainbow, expressing the expansion of artistic possibilities, while Dream Studio is embodied through a symbol that reflects the creative space of a working studio. Sharing a common visual language, the two identities are designed to distinguish the unique characteristics of each program while maintaining a cohesive brand system. Graphic motifs derived from curved and diagonal forms extend across a wide range of applications, from communication materials to merchandise systems.

In addition, the identities of Dream Orchestra, Dream Dance, and Dream Theater—sub-programs under Dream Arts Ensemble—were refined alongside the new brand system. While preserving the distinct character of each program, the visual identities were carefully coordinated to create a coherent and interconnected brand architecture.