Take My Eyes Off at the Buk-Seoul Museum of Art(SeMA Buk-Seoul) explores the eye not just as a passive organ that reacts to what it sees, but also as an active tool that looks and searches. This exhibition looks at contemporary Korean painting through the actions of seeing.

Take My Eyes Off mobile leaflet was designed to let visitors subtly sense the presence of the exhibition’s core concept, the “Eye.” While staying on the site, the user’s gaze is tracked with eye-tracking technology to generate the key visual in real time. The design and development also focus on preserving the exhibition’s visual language while allowing visitors to navigate the information intuitively and with ease.