Since 1998, Saeroumi has been creating creative exhibition spaces by considering new attempts and optimal production methods for various domestic and international exhibitions and cultural spaces. From content planning to design, production, and construction, by expanding the spectrum of various areas necessary for exhibitions and propose integrated exhibition construction strategies.

Everyday Practice composed New Idea’s identity using geometric structures and repetitive forms to visually express the brand‘s creative and structured exhibition approach.
Saeroumi website was planned and produced with the goal of effectively communicating Saeroumi’s new and creative exhibition construction strategy in the digital environment. The geometric and proportional structure of Saeroumi’s changed identity was reconfigured into a form optimized for the web environment to create an overall visual language. The information structure was organized by separating each category so that visitors could easily access the colorful exhibition spaces, and the user experience was considered to enable effective exploration of various information based on an intuitive and clear design concept.