Seoul Drum Festival is South Korea’s leading percussion performance festival that began in 1999. Now in its 27th annual, the festival has developed a new identity and key visuals that expand the meaning of percussion performance. The design of the website is also an important medium to maintain the festival’s identity, providing information to make percussion performance more accessible to the public.

The key visuals for Seoul Drum Festival 2025 continue the new direction developed last year. The 3D objects of the instruments that symbolize percussion and the frames that hold each piece of information have been fine-tuned to improve the overall completeness. The structure, which can be completed in various combinations, can also be utilized to suit different media proportions.