Everyday Practice designed the identity and character for the newly opened Children’s Museum at the National Museum of the Annals of the Joseon Dynasty.
The museum is a specialized institution exhibiting the original Odaesan Sagobon of the Annals of the Joseon Dynasty and the Royal Protocols, which were taken to Japan during the Japanese colonial period and repatriated after more than 110 years through public-private collaboration. The Children’s Museum was created to help young visitors engage with these invaluable historical records in an accessible and enjoyable way.

Inspired by the uneven handwriting of children and geometric shapes, the identity visually expresses the innocence and warmth unique to childhood. The logotype features an irregular rectangular form that conveys a natural and dynamic rhythm.

The Children’s Museum character is based on ‘Geumson,’ a cat said to have been beloved by King Sukjong during the Joseon Dynasty. Reimagined as a playful black cat with ink splattered on its fur—referencing the ink used in the Annals—this quirky and charming figure connects naturally with children and helps bring the stories of the Annals and the Odaesan Sagobon to life.