<ACT Festival> is a media arts festival which is complex of art and technology, organized by the Asian Culture Center (ACC). The theme of ACT Festival 2024 is “What If?”. Looking at the social and cultural phenomena that have changed dramatically due to humanity’s scientific and technological advancements, the festival conveys various imaginations of the future to the audience through media art.

Everyday Practice redesigned the identity of ACT Festival which is in 9th years, while simultaneously designing the main system for the upcoming future events. The identity for the ACT Festival visualizes the meaning of the event, which can be imagined in various ways, by applying a variable motif to the area of Creative, which fuses Art and Technology. We also developed typography based key visuals to maintain a consistent system, and utilized a typeface with a narrow horizontally scale as a dedicated typeface to capture the dynamism of the event, thus realizing the sustainability of the design.