LEE SEUNG YOON CONCERT [DOCKING : LIFTOFF] ARCHIVE EDITION

<DOCKING : LIFTOFF is a project that documents singer-songwriter LEE SEUNG YOON’s 2023 docking concert tour. A film, a special Blu-ray package, and a live album were released under the title DOCKING : LIFTOFF.

Everyday Practice designed a title identity for the DOCKING: LIFTOFF project, as well as a special Blu-ray package limited to 3,000 copies. Using the motif of a time capsule and spacecraft docking, the colon (:) in the title was expanded into a dot element reminiscent of a star and used throughout the logotype and package. The physical connection of the space station mating parts was visualised through the superimposition of the title letters ‘D’, ‘O’ and ‘C’.

Inside the package is a photo book, interview book, audio jack keyring, badge, booklet and postcard featuring behind-the-scenes footage from the national tour, as well as laminated disc boards reminiscent of the speakers. We also wanted to incorporate stage plans, performance sketches and artist’s drawings as design elements to highlight the behind-the-scenes aspects of the show.