Located in the metropolitan city of Busan, Yeongdo is home to refugees from the Korean War and the first modern shipyard in Korea. However, these events also complicate the city’s housing, and it is a product of the Japanese Colonial period. Yeongdo is a city of stories, both light and dark. Embracing nature and people, history and industry, past and present, it can be seen as an island of diverse values.

Everyday Practice pays attention to all the stories, both light and dark, of Yeongdo. The storytelling motif is a line that resembles the waves of Yeongdo, depicting the city’s many facets. This is visualized in a One Line Drawing style, with a structure that connects everything together.

Most importantly, the core of the branding for the city of Yeongdo is a story that everyone can draw. If everyone draws a line to tell their version of the city’s story within a single grid system, everything becomes a brand for the city. The branding of Yeongdo City is not about a finished story, but a story that is created through the play and participation of its citizens. This unifying characteristic is also reflected in the typeface developed for the city by Sandol Communication.

The branding for the city of Yeongdo was recognized with a Red Dot Design Award, a Silver IDEA, an Honorable Mention at the Art Directors Club (ADC), and a Winner in the Branding category at the IF Design Award 2023 (International Forum Design Award 2023).

We would like to appreciate Sandol Communication Director Kyungseok Kwon, Designer Sunyoung Lim, and Mixtype CEO Euirae Kim, and designer Minji Park, and designer Hyunji Oh for their participation in this project.