SIFF (The Seoul Independent Film Festival) supports independent films to expand the possibilities of Korean cinema and supports the new challenges of independent films to expand the future of cinema as a place to look at reality. This year’s slogan, “Dear Life,” talks about the meaning of our lives and the continuity between movies and life. Films stimulate our emotions and desires and ask us questions about life, and even though life is a difficult task, we live each day with anxiety and uncertainty, searching for answers.

Everyday Practice builds its graphic identity by applying the formal features found in film and cameras to typography. The typography was designed to be actively transformed and adapted to various editions, as well as expanded to be used as a frame. We also represent the light by connecting the meaning of a blurred story became clear, which we tried to visualize with a circular motif of lights and holograms.