The Seoul Drum Festival is Korea’s premier percussion performance festival, which has been held since 1999. Now in its 28th edition, the Seoul Drum Festival showcases various percussion genres centered on the drum and connects with audiences of all backgrounds while balancing both professional and popular approaches to percussion.

The identity for the 2026 Seoul Drum Festival was developed using the event’s slogan, “Drum, Dream, People,” as a motif inspired by the gestural movements of playing percussion instruments. The key visual features 3D objects symbolizing percussion instruments, combined with patterns in bright and varied color combinations evocative of the festival, to convey the event’s vibrant atmosphere. Additionally, the identity structure—composed of various combinations—can be adapted to fit different media aspect ratios.