The 2025 OLIVEYOUNG Brochure Kit is a packaged printed product that visually embodies the brand’s values. The kit is designed to be more than just a brochure, but an object that reflects the brand’s philosophy and values of sustainability, innovation, and global expansion.

For this project, Everyday Practice focused on revealing Olive Young’s core values through clear structure, color, and texture. By combining and interacting with each component as a physical structure, we redefined the brochure as a ‘’performing object’’ rather than just an ‘’object to be read,’’ and designed it as a kit that visually stores and archives the brand’s strategy and serves as a representative publication for key partners and investors at domestic and global markets. In addition, through collaboration with illustrator, broke away from the typical brochure format of a document and proposed a new methodology for a more approachable and trendy brochure.