Renamed from ‘ART WEEK’ to ‘ART FESTIVAL’ starting in 2024, the ‘2025 KOREA ART FESTIVAL’ is the nation’s largest art festival, integrating and promoting diverse art events and exhibitions nationwide, including the Gwangju Design Biennale, Daegu Photo Biennale, Sea Art Festival, Seoul Mediacity Biennale, World Seoye Biennale of Jeonbuk-state, ASYAAF, Jeonnam International SUMUK Biennale, Cheongju Craft Biennale, Kiaf SEOUL · Frieze Seoul, and other diverse art events and exhibitions nationwide.

Everyday Practice reinterpreted the ribbon from the ribbon-cutting ceremony, which can symbolize a festival, as a graphic motif, designing lettering for the festival’s representative name, ‘ART FESTIVAL,’ to convey a vibrant, energetic impression. The diverse colors capture the festival’s lively spirit. Additionally, a narrowly spaced typeface is used for the title to enhance readability of festival information. The layout of sub-information for each event is separated from the key visual area, allowing diverse events to be contained within a single space while facilitating the use of the key visual.