Yeouido Spring Flower Festival is the largest cherry blossom festival in Seoul, held every April behind the National Assembly in Yeouido, Yeoungdeungpo-gu. The theme of the festival is <Picnic under the Cherry Blossom>, which reflects the meaning of the festival to bring the vibrancy of spring to the citizens.

Everyday Practice visually represents the various types of flowers and petals that bloom in spring. And also, we developed a lettering design that intuitively conveys the keyword “Spring flowers” and used vibrant colors to express the impression and meaning of the festival.