Yeouido Spring Flower Festival is the largest cherry blossom festival in Seoul, held every April behind the National Assembly in Yeouido, Yeoungdeungpo-gu. The theme of the festival is <Picnic under the Cherry Blossom>, which reflects the meaning of the festival to bring the vibrancy of spring to the citizens.

Everyday Practice actively explored the festival’s main lettering design to develop interactions and incorporated the vibrant colors found in the graphics into the website. We blurred the movement of the background to convey the subtle blossoming of spring flowers and springtime vibes, and kept the text and images large to make it easy to digest information about the festival.