‘To reach the exclamation point that stands at the end of immersion, we practice every day. ‘EVERYDAY PRACTICE’ forms the silhouette of the exclamation point and the gaze that shines sharply at the moment of concentration.’

Teleport Planning’s 2024 Design Festival theme pavilion, “Geeks Change the World” is a project that uses takimakura, a symbol of otaku culture, as the keyword for “immersion” to express the immersion and obsession that each person thinks about.

Everyday Practice placed the letters of ‘EVERYDAY PRACTICE’ in gradual sizes to form the silhouette of an exclamation point, and sought to express the energy of concentration with various patterns and graphic elements.