“Fitness with Craft” is a program held in May 2023 at the Sindang Creative Arcade, organized by the Seoul Foundation for Arts and Culture. It uses the characteristics of crafts that use the body to lead artistic experiences suitable for citizens and promote the works of artists from various artistic fields. Together with the craft and design artists in residence at Sindang Creative Arcade, the program supports the expansion of citizens’ cultural enjoyment and the promotion and distribution of their works and enhances citizens’ artistic intimacy through various artistic experiences.

Everyday Practice used the keyword ‘FIT’—craft and art that fits you—as the main message of the program and created three graphics focusing on form, color, and material and used them as key visuals of the program’s identity. By using a solid, dense layout, Everyday Practice implicitly represented the characteristics of the program and tried to give it a consistent look with a system that could be used across various formats.